Thursday, November 8, 2018

Persuasive techniques of commercial radio


Persuasive techniques used in commercial radio

Q1. List 3 purposes of commercial radio

       Advertisement for profit
       Awareness 
       Selling 

Q2. Name two regulators and specify what they do

      Ofcom
      ASA (Advertising standards authority)

Q3. Name styles of radio advert
      
       Intertextuality-
       Live reads
       The funny read 
       The read with a jingle
       Shock
       Humour

Q4. Specify 3 persuasive techniques used in radio

       Slogan
       Emotional appeal
       Repetition 
       Humour
       Reward and punishment
       Value messages

Regulators:They have the power to take down or change and unsuitable advert

Watershed:The time when the advert is aired which might be unsuitable for children so they have to be after 9 pm

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